Alfa signs are going up at Fiat dealers here

"EL_ULY" (uly)
08/14/2014 at 15:57 • Filed to: Alfa Watch

I thought I read somewhere that they were going to be sold at Maserati dealerships.

We have 2 Maserati dealers in Houston and Alfa signs never popped up. I went to lunch right not to get a torta chingona at a little trailer by a Citgo and when I passed the Dodge/Fiat place down the street, they added an Afla logo under the Fiat sign.

There has been a Alfa here in town for a little over a year driving around with Texas plates. Maybe it was brought over from Mexico or something. Pictured below.

DISCUSSION (17)

ClassicDatsunDebate > EL_ULY
08/14/2014 at 16:01

Weird...I would have thought the Alfa market more aligned with Maserati.

For Sweden > EL_ULY
08/14/2014 at 16:06

A few examples of the 8C were built to US regulations.

EL_ULY > ClassicDatsunDebate
08/14/2014 at 16:10

yeah that's what I thought I read or heard somewhere. Maser tech build the 4c or 8c something like that

EL_ULY > For Sweden
08/14/2014 at 16:11

oh ok cool. Didn't know that

JQJ213- Now With An Extra Cylinder! > EL_ULY
08/14/2014 at 16:42

Same thing here! Our one Fiat dealer is now becoming the Alfa dealer.

I thought it was just because our Maserati dealer is partnered with a Jaguar, Lotus, and Range Rover dealer.

EL_ULY > JQJ213- Now With An Extra Cylinder!
08/14/2014 at 16:49

yeah that is more of a dealer group like here at my job. But I thought I read somewhere that Maserati was going to sell and service Alfas over Fiat, but I guess not. Oh well, can't afford one anyways lol :]

Manuél Ferrari > EL_ULY
08/14/2014 at 17:17

This is so awesome!!! We are ready for Alfa!

I think I have the answer to why FIAT dealerships are getting Alfa instead of Maser - my guess is that it's related to the # of dealerships in the US and how much floor space they have.

Some Maser dealerships are super cramped and full because they were combined with Ferrari dealerships. And I'm guessing that there are more FIAT dealerships than Maserati because the little FIAT egg is a volume seller.

EL_ULY > Manuél Ferrari
08/14/2014 at 17:25

yeah that makes sense. One of ours is also Ferrari and the other one is big but on the other side of town. Alfa can reach more cities tied with Fiat

Manuél Ferrari > EL_ULY
08/14/2014 at 17:34

Hopefully this helps them sell an Alfa to at least 5% of all drivers! The number of Alfas in this country is too damn low!

EL_ULY > Manuél Ferrari
08/14/2014 at 17:41

i've driven them in Mexico. There are a bunch there. They are pretty good. Better than anything from France that's for sure.

Manuél Ferrari > EL_ULY
08/14/2014 at 17:56

The car that I really, really, really want isn't real yet. I want an Alfa 6C.

I want a mid engine Alfa that's bigger than the 4C but smaller than the 8C.

I hope they make it!

EL_ULY > Manuél Ferrari
08/14/2014 at 18:06

yeah this 8C makes it to C&C regularly, it is more on the big side

Makoyouidiot > EL_ULY
08/14/2014 at 22:52

I congratulated my Fiat dealer on achieving the sales to get an Alfa section, they are good folks. And I'll damn well buy the first practical Alfa that rolls off the truck there. They know it too, I get regular updates. :)

AMGtech - now with more recalls! > EL_ULY
08/14/2014 at 23:31

This makes me sad. The Fiat dealer across from my store doesn't have (and probably won't be getting) Alfa. I want to see Alfa's everyday damn it!

EL_ULY > AMGtech - now with more recalls!
08/14/2014 at 23:58

i can't wait to see a super shiny red 4C. I'm sure they will add Alfa eventually

BiTurbo228 - Dr Frankenstein of Spitfires > EL_ULY
08/15/2014 at 07:30

Hmmm, maybe they're selling them at Maserati and Fiat dealerships. I certainly heard they were offering them to select Fiat dealerships , presumably based on sales performance.

EL_ULY > BiTurbo228 - Dr Frankenstein of Spitfires
08/15/2014 at 09:18

ahh ok, I didn't hear that. Makes sense actually.